The Southlake pool builder for homeowners who don’t need to be sold.
Platinum Pools is the boutique Southlake pool builder for the kind of homeowner who already knows what good work looks like — and quietly insists on it. We accept just 8–10 projects a year, work directly with the homeowner, and let the finished product do the talking.
Years Building in DFW
Projects Per Year
Google Reviews
Owner-Led Builds
Built for the homeowner who already knows.
Southlake doesn’t need another pool builder pitching themselves. It needs a Southlake pool builder who shows up, understands the property, and leaves the showmanship at the gate.
Our Southlake clients tend to share a few traits. They’ve built before, or they’ve watched friends do it. They’ve already been pitched by the high-volume builders with showrooms and salespeople. They’ve learned the difference between a builder who answers their own phone and one who doesn’t. By the time they call us, they’re not looking for a sales presentation. They’re looking for a Southlake pool builder who can hold a quiet, technical conversation about what’s actually possible on their lot.
We’ve worked across Clariden Ranch, Timarron, Stone Lakes, Carillon, and the older estate streets along Continental and Dove. We understand which Southlake HOAs require full architectural review packets versus letter-of-intent submissions, which lots have buried gas easements that limit pool placement, and which neighborhoods expect privacy plantings included from day one. Adrian, our founder, walks every Southlake property himself and stays the single point of contact through completion. We extend the same approach to our work in Grapevine, Colleyville, Keller, Westlake, and Trophy Club — but in Southlake, where reputations travel fast and discretion matters, it’s the only way we know how to operate.
Designing across Southlake’s quietest addresses.
What we build as your Southlake pool builder.
Custom Pool Design & Build
Architectural pools that read as part of the home — not separate from it. Vanishing edges that line up with the horizon, raised spas tied into the home’s elevation, sun ledges and grottos integrated with the surrounding landscape.
- 3D Photorealistic Renderings
- Pebble, Plaster & Aggregate Finishes
- Smart Pool Automation
- Lifetime Structural Warranty
Outdoor Living Spaces
Outdoor kitchens, covered loggias, fireplaces, and structured pergolas designed to feel original to the home. We work alongside your architect, landscape designer, or builder when needed — and lead the design when not.
- Outdoor Kitchens & Loggias
- Cabanas & Pool Houses
- Fireplaces & Fire Features
- Smart Lighting & Audio
Hardscape & Renovation
Stone decking, full pool resurfacing, equipment modernization, and discreet retrofits of older Southlake pools that no longer match the home they belong to. Updates done quietly — without an obvious “renovation” footprint.
- Travertine & Natural Stone Decking
- Pool Resurfacing & Retiling
- Equipment Modernization
- Water Feature Retrofits
A quiet process — built around the homeowner.
No project portals. No rotating sales reps. No marketing playbook between you and the work. Adrian is your single contact from the first walk-through to the day the pool is filled — and beyond.
Private Consultation
Adrian visits your Southlake property in person — at your convenience, including evenings. We talk about how you actually use your home, what’s worked or hasn’t worked at past properties, and what privacy and view considerations matter most.
Design & Itemized Proposal
You receive 3D photorealistic renderings, hand-selected material samples, and a fully itemized written proposal. Every line item is broken out so there’s no ambiguity, no markup hiding inside vague “allowances,” and no surprises later.
Permits, HOA & Build
We manage all City of Southlake permits and HOA architectural review packets — including the more demanding submittals for Clariden Ranch and Timarron. Once approved, our in-house crews break ground.
Reveal & Long-Term Care
On reveal day we walk you through every system, leave a documented binder, and stay reachable. Most of our Southlake work comes from past clients quietly recommending us — which is the only marketing strategy we trust.
Request the Southlake Pool Buyer’s Guide.
What a custom pool actually costs in Southlake in 2026, the seven questions worth asking before you sign a contract, and the specific red flags that separate a real builder from a polished sales operation. Free PDF, sent privately within 24 hours.
“First off Adrian, the owner, is a great guy. The flexibility he offers during the build process to make changes on the fly is great. And Daniel, his main masonry guy, does fantastic work! He actually cares about the quality of the work and ensures your happiness with the final product.”
What Southlake homeowners tend to ask.
What does a custom pool actually cost in Southlake?
Most custom pool builds in Southlake fall between $120,000 and $400,000+, with the typical project landing in the $180,000–$275,000 range once outdoor living and integrated landscape work are included. Lot complexity, finish materials, water features, and construction access drive most of the variation. We provide a fully itemized written proposal after a private site visit — never a number pulled from a calculator.
How long does a Southlake pool build take from contract to swim?
Plan on 14–22 weeks for a new build, depending on scope, weather, and HOA approval timeline. Renovations typically run 6–12 weeks. Clariden Ranch, Timarron, and Carillon HOA review can add 3–6 weeks on the front end, which we manage and account for upfront.
Do you handle Clariden Ranch, Timarron, and other Southlake HOAs?
Yes. We submit, track, and manage all City of Southlake permitting and coordinate directly with HOA architectural review committees — including the more rigorous packets required by Clariden Ranch, Timarron, Carillon, and Stone Lakes. Familiarity with each board’s expectations typically shortens the approval window noticeably.
How do you protect privacy during construction?
Privacy planning is part of the design conversation, not an afterthought. We schedule deliveries to minimize disruption, coordinate with your housekeeping or estate management staff, and keep crew sizes appropriate for residential streets. We’ve worked on properties with active security details and full-time household staff — discretion isn’t a feature, it’s how we operate.
Are you actually a local Southlake pool builder?
Yes. Our shop is just minutes away in Grapevine and Adrian lives in the area. Southlake has been one of our core markets since 2004 — we’re not a regional contractor expanding into the city, we’re a Southlake pool builder who’s been quietly working here from the start.
What does “boutique” actually mean in practice?
We cap our work at 8–10 projects per year by choice. The high-volume builders run 30, 50, or 100+ projects annually — which mathematically requires project managers, rotating subcontractor crews, and clients who never speak directly with the owner. We turn down work to keep the standard high.
Can you work alongside our architect, builder, or landscape designer?
Yes — and we frequently do. For new construction or major remodels, we coordinate directly with your architect of record, custom home builder, and landscape architect. For standalone pool projects, we lead the design ourselves. Either way, we slot into your existing project team rather than fighting for control of it.
What warranty comes with a Platinum pool?
A lifetime structural warranty on the pool shell — fully transferable to the next owner if you sell your Southlake home. All equipment carries its respective manufacturer warranties, which we register and document for you in your handover binder.
Your Southlake backyard, quietly extraordinary.
Schedule a private, no-pressure consultation with the Southlake pool builder neighbors quietly recommend. We’ll walk your property, talk through what’s actually possible, and let the work speak for the rest.